01 / AUDIT & DIAGNOSIS
Multi-Site Analytics Audits
Reviewing GA4 and Google Tag Manager implementations across multiple websites to identify configuration issues, tracking gaps, and data-quality risks.
INDEPENDENT ANALYTICS. CLEARER DECISIONS.
Make Your Marketing
Measurable.
Independent analytics consulting for businesses and agencies that need reliable tracking, actionable insights, and better visibility into marketing performance.
Top Rated on Upwork100% Job Success ScoreBuilt for businesses & agencies
Illustrative workspace
A CLEARER PICTURE
Measurement view Marketing overview
Traffic acquisitionConnectedGoogle Analytics 4
Conversion eventsConfiguredGoogle Tag Manager
Campaign reportingUnifiedCross-platform data
Acquisition overview
Website trafficEngagement
Week 01Week 02Week 03Week 04
Connected sources
Google Analytics 4
Google Ads
Meta Ads
Search ConsoleOne consistent view
Built on reliable measurement Sample visualization · No client data
Clarity starts with reliable data.From tracking to your next decision.
EXPERTISE ACROSS YOUR
MEASUREMENT STACK
Google Analytics 4
Google Tag ManagerGoogle Ads
Data StudioAnd beyond
WHAT DBI DOES
Analytics Solutions
Built Around Your Business.
Whether you're starting from scratch or improving an existing setup, DBI helps you get reliable tracking, clearer reporting, and data you can actually use.
01
Analytics Audits
Comprehensive audits of your marketing measurement ecosystem, covering tracking architecture, data quality, conversion measurement, attribution, consent management, and reporting integrity.
Tracking accuracy · Data quality · Actionable recommendations
02
GA4 & GTM Implementation
A reliable foundation for your data. Analytics setup, event tracking, conversion measurement, debugging, and technical implementation.
Setup · Event tracking · Quality assurance
03
Conversion & Lead Tracking
Measure the actions that matter. Connect form submissions, phone interactions, purchases, and leads to your marketing efforts.
Lead attribution · Calls · Ecommerce
04
Dashboards & Performance Reporting
Bring the full picture into focus. Custom dashboards combining Google Analytics, Google Ads, Meta Ads, Search Console, Custom Pixels and more.
Data Studio · Cross-platform reporting
05
Analytics Strategy & Consulting
Make measurement intentional. Clear plans, better data quality, attribution guidance, tracking governance, and ongoing technical support.
Measurement planning · Ongoing guidance
Not sure where to start?
Let’s talk about your current setup and find the right next step.
Start a conversationFOR DIGITAL MARKETING AGENCIES
Your Analytics Partner,
Behind the Scenes.
Your team owns the marketing. DBI makes sure the measurement holds up. Get specialized technical analytics support without adding a full-time hire.
Outsourced GA4 & GTM expertiseConversion tracking troubleshootingTechnical analytics auditsCustom client reportingProject-based & ongoing collaborationWhite-label partnerships
Partner With DBIAn extension of your team. Never a competitor.YOUR TEAM. CONNECTED.
Your agencyStrategy · Creative · Campaigns
Technical expertise, seamlessly integrated
Your analytics partnerIndependent expertise. Shared goals.
Tracking
Data quality
Reporting
Behind your brand. Alongside your team.
ANALYTICS IN PRACTICE
Technical Expertise.
Practical Results.
A closer look at the work behind reliable measurement, from identifying tracking issues and validating conversions to connecting performance data and improving analytics infrastructure.
02 / CONVERSION VALIDATION
Conversion Measurement Reviews
Examining how important website actions are tracked, identifying inconsistencies, and documenting practical improvements to conversion measurement.
03 / CONNECTED REPORTING
Cross-Platform Reporting
Bringing analytics and advertising data together in clear, practical dashboards that provide a more complete view of marketing performance.
04 / MEASUREMENT DESIGN
Measurement Improvements
Refining analytics configurations, event design, and tracking governance to build a more reliable measurement foundation.
CLIENT PERSPECTIVE
Arthur delivered a thorough GA4, GTM and Google Ads configuration audit on schedule, with every finding backed by organized evidence. He was responsive, took feedback well mid-project, and was easy to work with.
ABOUT THE FOUNDER
Good decisions start with data you can trust.
Arthur DegautFounder & Analytics Strategist, Degaut Business Intelligence
From straightforward Google Analytics 4 setups to advanced tracking solutions in Google Tag Manager, I help businesses and marketing agencies get the most out of their data, regardless of their size or where they’re starting from.
Some projects are about getting the basics right. Others involve fixing complex tracking issues, improving conversion measurement, or bringing data from different platforms together. I take the time to understand what each client needs and find the most practical way to get things done.
For me, good analytics isn’t about collecting as much data as possible. It’s about making sure the data is reliable, understanding what it tells you, and using it to make better business decisions.
Top RatedUpwork freelancer
100%Job Success Score
InternationalClient Experience
LET’S CONNECT
Let’s Make Your
Data Work Better.
Whether you need a comprehensive analytics audit, a tracking implementation, or an ongoing measurement partner, let’s discuss your project.
PREFER TO EMAIL DIRECTLY?arthurdegaut.data@gmail.com
Independent expertise. A direct conversation.